
Beginning on October 17, the commercial, highlighting the struggles of small-scale family farming in the face of the growth of industrial agriculture, will air on network and cable television during early morning, primetime, late night and access programs. The campaign was created by Amalgamated in New York and shot by Jake Scott, who has directed videos for several bands including REM, U2 and Radiohead. The campaign will air in eight key markets - Boston; Burlington, Vermont; Denver; New York; San Francisco; Portland, Oregon; Seattle and Washington, DC - through November.
Watch the video