CNN Reports on Social Responsibility

NEW YORK (FORTUNE) - What's a socially responsible company? It is a company that serves. It serves its customers by selling something of value, its workers by providing good jobs, its owners by generating profits and all of us by making the world a better place. Any list of America's most socially responsible companies is, inevitably, subjective. Even if we could agree on how business can best repair the world -- by curing disease, alleviating poverty or curbing global warming -- there's no way to quantify goodness or compare companies in industries that have little in common.
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